Real Estate Website Blogs: What to Write

What to Write (and What Not to Write) as an Agent

Let’s be real — most agent blogs are either abandoned or filled with generic “Top 5 Home Staging Tips” posts copied from Google.

If that’s what your website looks like, you’re not doing your brand any favors.

Blogging can be one of the strongest parts of your marketing strategy…

but only if you write about things people actually care about (and that connect back to your business).

Here’s the breakdown of what to write — and what not to waste your time on.

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✅ What to Write About

1. Local Market Insight

You live and work where your clients are searching.

Use that.

Write about what’s happening in your area:

• “Where Are [Your City]  Home Prices Headed This Fall?”
• “The 3 Most Searched Neighborhoods in [Your City] Right Now”
• “Why Families Are Moving to [Your Area] in 2025”

People want insight, not stats they can get anywhere else. Be the one who explains the why.

2. Behind-the-Scenes Expertise

Give people a peek into what it’s actually like to buy or sell with you.

Examples:

• “What I Tell Every First-Time Seller Before Listing Their Home”
• “How I Help Buyers Compete in a Hot Market (Without Overpaying)”
• “What Happens the Day After You Get an Offer Accepted”

That kind of content builds trust because it feels personal and real — not “salesy.”

3. Community-Focused Stories

Your community is your brand

Write about things that make your city or area feel alive:

• New local businesses
• School rankings
• Parks, restaurants, or events

You’ll attract people searching those topics — and show that you’re more than just another agent.

4. Client Wins and Case Studies

Skip the “Just Sold” post. Tell the story instead.

Example:

“How We Helped a Downsizing Couple Sell in 7 Days (and Buy Their Dream Condo in the Same Week)”

That format lets you highlight your results without bragging.

5. Educational Content That’s Actually Useful

Teach your audience something practical — but make it simple.

For example:

• “How to Read a Home Inspection Report (Without Panicking)”
• “The Real Cost of Waiting to Buy in 2025”
• “5 Red Flags to Watch for in a Listing Description”

These articles stay relevant for months and help position you as an expert.

❌ What Not to Write About

1. Generic Real Estate Tips Everyone’s Seen

“Top 10 Home Staging Ideas”

“Why Location Matters in Real Estate”

“5 Things to Do Before You Sell Your Home”

Every agent already wrote these — and Google has shown them 100,000 times.

If you can’t add your local insight or personality, skip it.

2. Random Lifestyle Posts

Unless it ties back to your brand or area, don’t write about:

• Motivation quotes
• General finance tips
• Productivity hacks

You’re not a lifestyle blogger — you’re building a real estate business.

3. Overly Self-Promotional Posts

Nobody wants to read:

“Why I’m the Best Agent in [City]”

Instead, show that through value and experience. Let your work speak for you — not a paragraph that says “I care about my clients.”

4. Content That’s Not Local

If you’re in Toronto, don’t write about “Best U.S. Cities to Invest In.”

You’ll never rank for it, and it doesn’t help your leads find you.

💡 Pro Tip: Structure Your Blog for SEO

• Add your city and area names in your titles.
• Use headlines (H2s) that match what people search for.
• Always include a clear CTA at the end (like a free home evaluation or consultation).
• Keep your tone human — not keyword-stuffed.

🧠 Final Thought

Your blog doesn’t need to be perfect. It just needs to sound like you and serve your ideal client.

At Zinda, we help agents not only design custom real estate websites — but also create content strategies that actually rank and convert.

👉 Explore Our Real Estate Website Services

Because a beautiful website means nothing if the content feels like everyone else’s.

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