10 Best Real Estate Website Builders for Agents

10 Best Real Estate Website Builders for Agents in 2025 (Ranked & Reviewed)

Not all website builders are created equal — especially in real estate.

Some promise “done-for-you” sites but leave you stuck with cookie-cutter templates. Others give you full creative control but need more setup.

If you’re serious about building a brand that stands out, generates leads, and lasts, this list will help you understand what actually works — and what doesn’t.

Below, we’ve ranked the most common real estate website builders from 1 to 10 based on design flexibility, ownership, ease of use, SEO capability, and lead-generation potential.

1. WordPress — 10/10

Best for: Agents who want full control, flexibility, and long-term ownership.

What’s great:

• You actually own your website.
• Full creative freedom with thousands of themes and plugins.
• IDX integration is available (through plugins like Realtyna or IDX Broker).
• Perfect for scaling — from solo agents to large brokerages.
• Excellent SEO capabilities and performance customization.

What’s terrible:

• Setup and maintenance require some technical skill (or hiring someone like us 😎).
• If unmanaged, plugins and updates can cause issues.

Verdict:

If you want a real estate website that’s truly yours — not one you rent — WordPress is the best long-term investment.

2. Webflow — 7/10

Best for: Agents and teams who value luxury-level design and custom branding.

What’s great:

• You can design anything — modern, custom, and interactive.
• Clean, fast, SEO-friendly code.
• Integrates with MLS via third-party embeds or APIs.
• Perfect for high-end agents and boutique teams.

What’s terrible:

• No built-in IDX — you’ll need a workaround.
• Steeper learning curve than drag-and-drop builders.

Verdict:

For agents who want a high-end digital presence, Webflow is unmatched in design quality — but expect to work with a designer who knows the platform.

3. MyRealPage — 6/10

Best for: Agents who want a real estate-specific platform that’s still manageable.

What’s great:

• Includes MLS, IDX, and CRM integration.
• Reliable support 24/7 and real estate-focused tools.
• Some control over fonts and colors.
• We could create a custom website on this platform.

What’s terrible:

• Templated structure — most sites look the same.
• Limited creative freedom, if you want animations, forget about it.
• You don’t own your site; if you stop paying, it’s gone.

Verdict:

A practical choice if you’re on a budget it's great, and we actually select this platform for so many of our clients — but if you care about branding and ownership, invest in something custom.

4. Agent Locator — 3/10

Best for: Agents who care about market reports.

What’s great:

• Integrations with lead capture and CRM systems.
• Access to market reports and neighborhood data.
• Reliable support system.

What’s terrible:

• Very templated design, only 3 customizable sections.
• Limited ability to add custom sections or new layouts.
• Feels outdated visually.
• You don’t own your site — you have to pay monthly.

Verdict:

Agent Locator is strong on backend tools but weak on design flexibility. If you want a site that reflects your brand, this isn’t the one.

5. Placester — 4/10

Best for: Agents who want an all-in-one setup and don’t mind a cookie-cutter look.

What’s great:

• Includes IDX and MLS integration.
• Simple to set up and use.
• Has real estate-specific templates.

What’s terrible:

• Extremely basic and templated.
• Surprisingly expensive for what you get.
• You don’t own your site — you have to pay monthly.

Verdict:

Placester costs more than MyRealPage but offers even less flexibility. It looks okay but won’t help you stand out — or build long-term equity in your brand.

6. Wix or Canva — 1/10

Best for: DIY beginners who just want a quick, súper basic online presence. Honestly, just keep your brokerage site if you cannot invest in a site, do other marketing efforts outside of the website.

What’s great:

• Easy to use, fast setup.
• Lots of templates and a simple drag-and-drop editor.

What’s terrible:

• Not made for real estate.
• Just a basic landing page that won't do anything for you.
• You don’t own your website.

Verdict:

Wix is fine for personal projects, but not a serious real estate business.

7. Squarespace — 3/10

Best for: Agents who want minimal, design-forward templates.

What’s great:

• Clean, modern visuals.
• Simple setup and great typography.
• Reliable hosting.

What’s terrible:

• No IDX support. Not made for real estate.
• Limited integration options.
• Customization is minimal.
• You don’t own your website.

Verdict:

Beautiful but not built for real estate. You’ll outgrow it fast, if you are down to invest your most valuable asset

(time) and change it in a few months, go for it.

8. Shopify — 1/10

Best for: E-commerce (not real estate).

What’s great:

• Excellent for online stores.
• Secure and fast hosting.

What’s terrible:

• IDX integration is awkward.
• Not meant for listings or real estate tools.

Verdict:

Skip it. Shopify is perfect for selling products — not properties.

9. GoDaddy Website Builder — 1/10

Best for: Agents who just need a temporary site or landing page.

What’s great:

• Quick setup and cheap.

What’s terrible:

• No IDX or real estate features.
• Rigid templates and bad SEO.

Verdict:

Not a long-term solution — more of a placeholder than a real website.

10. Luxury Presence — 5/10

Best for: Agents willing to pay a premium for beautiful, done-for-you sites that they do not own.

What’s great:

• Beautiful designs — visually great and professional.
• Excellent customer service and support.
• Real estate-focused platform with strong presence.

What’s terrible:

• Extremely expensive — both setup and monthly fees.
• Template-based, despite the price tag.
• You don’t own anything — if you stop paying, your website disappears.

Verdict:

Luxury Presence delivers visually impressive websites, but at a steep cost for something you’ll never truly own. If you’re ready to invest that kind of money, get a custom site you own instead.

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Final Thoughts: Choosing What Actually Works for You

At the end of the day, the best real estate website builder depends on your goals — but here’s the truth:

If you want a website that lasts, reflects your brand, and actually supports your marketing, ownership and flexibility matter most.

At Zinda, we build custom real estate websites using platforms like Webflow and WordPress and beyond that we are down to help you if it actually is going to help you — we create websites for realtors designed to look sharp, perform fast, and drive real results.

If your budget is smaller, we can help you make the most out of MyRealPage too — with design tweaks and marketing strategy that still make you stand out.

Your website is your digital storefront — don’t rent it.

👉 Explore our Real Estate Website solutions

Disclaimer: This ranking is based on our team’s experience designing and optimizing real estate websites for agents across North America. We’re not affiliated with any of these platforms — just sharing what actually works (and what doesn’t) in our opinion.