Re-branding and marketing materials for Elevate Law Group

Elevate Law Group

Ajay Sharma is a relationship-driven lawyer committed to delivering practical legal solutions through his business and legal expertise. He holds a Bachelor of Commerce from Ryerson University and a J.D. from the University of New Brunswick. Since 2017, Ajay has practiced across various sectors and earned a certificate in Wills & Estates from Osgoode in 2020. He also serves on the boards of Guelph Police Services and The Children's Foundation of Guelph and Wellington.

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The Challenge

The challenge with Ajay was to create a design that stands out, is modern and eye-catching, yet not overloaded with elements, while maintaining the established brand identity for Ajay’s brand.

What We have done

We chose a neutral, professional, and clean dark blue as the primary color, combined with a vibrant orange that creates contrast and draws attention.

We redesigned the logo by making the letter contrast much bolder to ensure it stands out in every application, and we refined the font details for a polished look.

We designed a series of pieces requested by the client, including a bus design, email signature, and bus shelter ad.